The 2nd Puntland Development Research Center (PDRC) Annual Peace Conference 2024, held in Garowe, Puntland, brought together over 200 participants; 173 males and 27 females, including government officials, media practitioners, academics, and civil society leader todiscuss and deeply reflect on the theme: “The Role of Media in Peace and Conflict in FragileContexts.” This theme was selected in response to Somalia’s unique blend of opportunities and challenges in the media space. It acknowledged the media’s dual capacity to either promote peace or exacerbate conflict in fragile contexts and underscored the urgent need for ethical, inclusive, and responsible media practices to help Somalia navigate its complex journey toward peace and stability. The conference provided a platform for exploring the intricate dynamics of media’s influence in shaping peace and conflict in Somalia and beyond. Participants examined how traditional and digital media could either exacerbate tensions or serve as a force for unity. Balancing the freedom of expression with the need for regulation was another key priority, as attendees sought to establish ethical frameworks and best practices to mitigate harmful media content. Amplifying marginalized voices was also highlighted, showcasing the media’s potential to empower underrepresented communities and foster inclusivity. Additionally, the conference aimed to strengthen collaborative networks among media practitioners, policymakers, and peacebuilding stakeholders to enhance collective capacity in leveraging media for sustainable peace.